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Just ahead of the LA Auto Show, Toyota debuted the all-new Prius in hybrid (HEV) and plug-in hybrid (PHEV) guises. This was an international debut hosted in Japan, so I don't know if the HEV and PHEV branding will be universal, but there was no talk of a "Prime" model and the HEV and PHEV look identical to my eye -- no radical restyling for the PHEV like last time.

Here's the full press release from Toyota:

World Premiere of All-New Prius in JapanPrius undergoes a complete redesign, with thoroughly refined styling and driving performance delivered in a colorful and exhilarating package
  • The Prius has evolved under the "Hybrid Reborn" concept into an exhilarating package with stylish designs that users will fall in love with at first sight and captivating driving performance. Toyota's aim was to create a car that owners will continue to love and drive.
    • The new Prius inherits the unique monoform silhouette of the original and employs a wide and low stance with large-diameter tires to create stylish designs that appeal to the senses.
    • With the fifth-generation hybrid system and second-generation TNGA platform, the new Prius delivers comfortable driving performance that makes users want to keep driving.
Toyota City, Japan, November 16, 2022―Toyota has unveiled the all-new Prius for the first time globally, with Series Parallel Hybrid (HEV) models to launch in winter this year and Plug-in Hybrid (PHEV) models to launch in spring 2023.
Coming with the tagline "Just in time for the 21st century," the Prius was first launched in 1997 as the world's first mass-produced hybrid car. The model's second generation introduced the Prius' distinctive monoform silhouette for the first time and delivered even better fuel efficiency with the inclusion of an evolved Series Parallel Hybrid System (THSII). The third generation Prius introduced a larger capacity 1.8-liter engine and more efficient hybrid system to not only enhance fuel efficiency but driving performance as well. With the fourth generation, the Prius used the Toyota New Global Architecture (TNGA) platform for the first time to deliver improved environmental performance and an evolved driving experience.
Meaning "to go before" in Latin, the Prius has led the expansion of HEVs over the 25 years since it was first launched as a new-generation eco-car with outstanding fuel efficiency. Total cumulative sales of the Prius worldwide have reached about 5.05 million units*1, accounting for a reduction equivalent to at least about 82 million tons*2 of CO2 emissions as of March 2022. While the hybrid system had its start with the Prius, almost every model these days, from compact cars to SUVs, minivans, and commercial vehicles, has a hybrid version cherished and enjoyed by countless customers.
While the Prius has played a leading role in driving hybrid use, the current spread of HEVs through a wide range of models means it has reached a turning point.
The development team decided to start from scratch and look at what the Prius needs to remain popular for the next 25 years. Based on a desire to renew the Prius itself and communicate the appeal of hybrid cars to an even wider audience, the Hybrid Reborn concept was created.
The automotive industry is going through a once-in-a-century transformation, with a range of new next-generation powertrain options being developed. For the Prius HEV to continue as the vehicle of choice for the coming generation, the new Prius needed more than its core strength as an environmentally friendly car. Therefore, it was developed as an exhilarating package with, stylish designs that users will fall in love with at first sight and captivating driving performance.
Following Japan, the new Prius will be launched in North America, Europe, and other countries around the world. It will also be offered in Japan through the KINTO*5 car subscription service. Actual details of the service plan will be announced in winter this year.
Detailed information about the all-new Prius.
Vehicle details
  1. A signature of the Hybrid Reborn concept

Sporty exterior styling that appeals to the senses
  • Inheriting the signature monoform silhouette of the original Prius, the new Prius has been reborn with even more stylish proportions through a low center of gravity and large-diameter 19-inch wheels on the second-generation TNGA platform.
  • The simple yet sculpted body expresses exhilaration that appeals to the senses and a universal beauty that will remain popular into the future.
  • The front hammerhead shark-like design achieves a high level of balance between functionality and styling, while the rear design offers rear combination taillights extending horizontally to the left and right, further accentuating the advanced design of the Prius.
Interior styling that fuses "fun to drive" with "sophisticated"
  • The "island architecture" concept achieves a low-stress, spacious interior with a cockpit that makes it easy to concentrate on driving. Altogether, the interior offers intuitive operation and an enjoyable driving experience.
  • The interior comes with black tones throughout and coordinated instrument panel and seat stitching finishes. The interior achieves a balance between sportiness and a new sophistication.
  • The instrument panel uses Toyota's first illuminated warning system. In addition to providing an ambient light that highlights the interior, this new Toyota Safety Sense-linked feature is incorporated into the styling. It alerts the driver to detected objects through flashing lights before the audible warnings to create a more reassuring driving experience.
Color design to balance sportiness and refinement
A total of eight body colors are available, including two newly-developed solid base colors of Ash and Mustard that create a sporty impression. The sporty and sophisticated interior color coordination brings touches of color to the daily lives of customers.
  1. Next-generation hybrid system achieves good fuel efficiency and a comfortable driving experience in a car that reacts as expected

2.0-liter Plug-in Hybrid System
The new Prius comes with Toyota's first 2.0-liter Plug-in Hybrid System to deliver acceleration and quietness that are dramatically improved from the previous model. The combination of a high-efficiency Dynamic Force Engine and lithium-ion batteries for high output drive achieve maximum system output*4 of as much as 164 kW (223 PS) while maintaining the same level of fuel efficiency*4 as the previous model. This version has outstanding dynamic performance with the powerful acceleration of a PHEV, achieving 0-100 km/h in 6.7 seconds*4.
  • EV driving range is about 50% higher than the previous model. This means that, with improved battery performance, the new Prius can operate on EV mode alone for most daily drives. It also comes with a "My Room Mode" that lets users enjoy air conditioning and audio systems from the external power source by turning the power switch on during charging, making the interior space even more comfortable.
  • With the PHEV, the battery pack is located under the rear seat instead of in the cargo area, giving the new Prius a lower center of gravity and increased cargo capacity. Together, these features deliver a balance between sporty driving performance and improved ease of use.
2.0-liter / 1.8-liter Series Parallel Hybrid System
  • This version of the new Prius employs the latest Series Parallel Hybrid System. It offers satisfying acceleration and responsive driving in a car that reacts as expected while maintaining the same level of fuel efficiency*4 as the previous model. Maximum system output is 144 kW (193 PS)*4 for the 2.0-liter version, which is 1.6 times higher*5 than the previous model, achieving an appropriate dynamic performance for the sporty new Prius.
  • This version comes with the latest E-Four system. Employing a high-output motor and other features, it offers improved uphill performance on low-friction road surfaces, like snow-covered roads, and greater stability when turning.
    1. Further evolved TNGA platform

    Second-generation TNGA platform
    • The second-generation TNGA platform was developed as an ongoing improvement of the matured TNGA platform to achieve the exhilarating styling and driving performance of the new Prius, allowing for a lower center of gravity and large-diameter tires.
    • Additional reinforcement throughout the body has increased rigidity and improved quietness. Using MacPherson struts at the front and a double wishbone setup at the rear, the suspension system provides stability for straight-line driving, responsiveness that meets driver intentions in corners, and easy line-tracing ability. Combined with the latest powertrains, it delivers a captivating driving performance.

  1. The most advanced safety and driving support systems provide reassuring and convenient driving

Toyota Safety Sense
Toyota Safety Sense, the latest active safety package with advanced and improved functions, is standard on all new Prius grades. The range of detectable objects has been expanded even further, enabling enjoyable driving with peace of mind.
Toyota Teammate
The new Prius comes with Advanced Park (with remote function), an advanced driving support system. It enables easy automatic parking and exiting from parking spaces in a variety of parking situations, and with operation outside the car via a dedicated smartphone app, the car can also enter and exit parking spaces remotely.
Safe and reassuring driving
  • The new Prius is equipped with a Toyota Safety Sense monocular camera at the front, a rear-facing camera for the Digital Inner Mirror, and an in-vehicle drive recorder. This setup has a clean appearance without a sense of the cameras and wires being retrofitted. The data is stored on the ECU to avoid data corruption and other issues associated with SD cards and properly manage important camera data.
  • This model is equipped with two 100 VAC / 1,500 W accessory power outlets; one at the back of the center console and one in the cargo space. Users can select the BEV external power supply mode, which uses power from the battery only without having to start the engine, or the HEV external power supply mode, which recharges the battery from the engine if the remaining power is too low. It also comes with an external electric power supply attachment as standard so that external power supply is possible with the door windows closed to prevent rain and insects from getting in the car when in use.
  • The new Prius also comes with a panoramic view moonroof which can be fully opened to create a sense of freedom within the cabin. PHEV models are equipped with a second-generation solar charging system that achieves a more efficient conversion of solar energy into electricity. This generates power equivalent to driving up to 1,250 km per year*4*6. Electric power generated while parked is used to charge the drive battery, with the system not only supplying electricity for driving but for air conditioning and other functions as well. Electric power generated during driving is used to supplement the auxiliary battery system.
    *1December 1997 to September 2022 (present).
    *2Based on total cumulative global sales of 4.99 million Prius and Prius PHEV models as of March 2022 according to calculations by Toyota.
    *3A service that packages automobile insurance, periodic maintenance, automobile taxes, repair expenses, registration expenses and taxes, mandatory inspection fees (in cases of the five- and seven-year plans), and other costs for a fixed monthly fee.
    *4Development targets based on internal measurements.
    *5Compared to the previous model Prius (1.8-liter HEV).
    *6Drive battery charging capacity and BEV driving distance are calculated based on the Japan Photovoltaic Energy Association Labeling Guidelines (FY2016).
 

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It'll be interesting to see how many Prius' Toyota sells with this new model. With more and more hybrids and EVs I wonder how many people still see it as the best option out there. The PHEV is the more appealing option over the standard hybrid in my opinion.
This new gen should sell way better than the last or it should at least get a FAR more positive response. Unlike current and past Prius generations, this actually looks good and doesn't make it look like you're trying too hard to be eco friendly.
 

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Here are the full press releases from Toyota for the Prius and Prius Prime


Hybrid Reborn: 2023 Toyota Prius Revealed
  • All-New Sporty Exterior Styling with Flowing, One-Motion Silhouette
  • Most fuel-efficient Prius ever with up to Manufacturer-Estimated 57 Combined MPG
  • Fifth Gen Hybrid Powertrain with up to 196 horsepower
  • Legacy Name to Carry on Toyota’s Commitment to Carbon Neutrality
LOS ANGELES, Calif. (Nov. 16, 2022) – Twenty-two years ago, a high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry. The 2001 Prius, Latin for “To Go Before” became the world’s first production hybrid car and ushered in a new generation of vehicles that combined an electric motor with a high efficiency engine to squeeze more miles out of every gallon. Now, over two decades later, this legendary nameplate is ready to yet again show it is at the forefront – with the reveal of the all-new 2023 Toyota Prius and Prius Prime at a kickoff event the eve of the 2022 Los Angeles Auto Show at the LA Convention Center.

“As a company, we set our sights on developing a new Prius for the future, and our design and engineering teams really delivered,” said Toyota group vice president and general manager Dave Christ. “The weight of the Prius name is heavy – it carries with it the identity of an entire category of vehicle powertrain. We’re confident the all-new 2023 Prius and Prius Prime will continue this important legacy.”

Since the original Prius launched, the automaker envisioned a world where hybrid-powered fuel efficiency was not the alternative, but rather the norm. Now, with over 5 million units sold in North America, and over 20 million globally, Toyota hybrids are not only a common sight, but they have made a difference, too, preventing over 82 million tons of CO2 emissions from entering the atmosphere. With the addition of the most fuel-efficient Prius to date, achieving a manufacturer estimated 57 MPG combined fuel economy rating on the LE FWD model, this Toyota hybrid brings accessible electrification to drivers everywhere.

As part of Toyota’s diverse approach to carbon neutrality, the Prius hybrid is part of lineup that looks to move “beyond zero.” With ten hybrids, two plug-in hybrids, the new bZ4X battery electric vehicle and zero emission hydrogen fuel cell technology Mirai, Toyota is committed to finding highly efficient and zero emission solutions that fit customers lifestyles across the US. As a symbol of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero” badge, a global effort to achieve carbon neutrality in our products, manufacturing and beyond.

The price and on-sale date of the exciting, all-new 2023 Prius will be announced later this year.

Sporty Yet Comfortable

For this latest Prius, the goal was to create a vehicle that not only met the practical needs of today’s customers, but also had emotional appeal. Available in LE, XLE and Limited grades, the 2023 Prius is built on the second-generation TNGA-C platform, offering a low center of gravity with reduced weight and increased rigidity compared to the previous generation. The result? A wider stance and a lower driving position that feels nimble, yet comfortable.

Designed in Japan, the all-new Prius offers a style that is modern, progressive and understated from the inside out. With its piercing silhouette that evokes a level of aerodynamic flair, the new Prius lowers the roofline 2-inches from the prior generation, for a more athletic look. Moving to the rear of the vehicle it is nearly 1-inch wider, adding a dynamic look to its modern style.

The larger wheels available on XLE and Limited also catch the eye – resulting in a sporty look that also offers drivers added performance and handling. Additionally, the hip point is about one inch lower than the previous generation Prius, while the battery placement is optimized for a low center of gravity and enhanced luggage capacity.

Purpose-Built Performance

When it comes to performance, Prius is purpose-built. The new hybrid system enhances both the fuel economy and driving performance with increases to both engine and battery output. The acceleration feel and vehicle handling have also been enhanced, providing a driving feel and accelerator response unique to electrified vehicles.

Under the hood is the 5th generation hybrid powertrain coupled with a larger 2.0L engine and a newly developed lithium-ion battery, located underneath the rear seat. On AWD models, an Electronic On-Demand AWD system has been adopted which uses a motor to drive the rear wheels, enabling stable driving performance when starting off and when driving on slippery road surfaces such as snow. The newly developed lithium-ion battery pack offers a 15% increase in output compared to the previous generation Nickel Metal battery – reducing the size and the weight.

The result is an engaging acceleration experience with 194 horsepower and a 0-60 time of 7.2 seconds for the Front-Wheel Drive (FWD) models. This is a 26% improvement compared to the outgoing FWD model of 9.8 seconds.

For All-Wheel Drive (AWD) models, Prius offers 196 horsepower and a 0-60 time of 7.0 seconds. A high-output IPM (Interior Permanent Magnet) motor has been adopted for the rear motor on AWD models, allowing for a compact design that enhances the low traction road climbing performance and the stability when turning.

Prius offers three drive modes – NORMAL, ECO and SPORT mode. In ECO mode, the drive force increase in response to accelerator operation is suppressed slightly to enable finer accelerator control and enhance the fuel economy. In POWER mode or SPORT mode, the drive force in the low-/mid-accelerator opening is increased to enhance throttle responsiveness.

Making the Grade

The all-new 2023 Toyota Prius offers an array of standard and available features no matter the grade. Whether choosing the LE, XLE or the Limited grade – in Wind Chill Pearl, Cutting Edge, Guardian Gray, Black, Supersonic Red or Reservoir Blue – Prius drivers will be ready to look to the road ahead.

LE grade

  • Standard Features
    • 17-inch alloy wheels with wheel covers
    • 8-inch audio multimedia touchscreen
    • 6 USB-c ports
    • Electronic Parking Brake (EPB)
    • SofTex leather steering wheel
    • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • Optional features
    • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
XLE Grade

  • LE Standard Features+
    • 19-inch alloy wheels
    • 8-inch audio multimedia touchscreen
    • Digital Rear-View Mirror & Home Link
    • Two additional cup holders for rear seat passengers
    • Driver and front passenger heated seats
    • 8-way power driver’s seat
    • SofTex seats
    • Rain sensing wipers
    • Smart Key
    • Qi wireless charger
    • Direct light illumination
    • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
  • Optional Features
    • 12.3-inch audio multimedia touchscreen
    • Fixed glass roof
    • Digital Key
Limited Grade

  • XLE Standard Features+
    • 12.3-inch audio multimedia touchscreen
    • JBL® Premium Audio System with 8 speakers
    • Fixed glass roof
    • Heated steering wheel
    • Driver and front passenger heated and ventilated Seats
    • 8-way power driver’s seat with driver memory
    • Digital Key
    • Power back door
  • Optional Features
    • Advanced Park
    • Digital Rearview Mirror
    • Heated rear seats
    • Panoramic View Monitor
Technology

The all-new 2023 Toyota Prius is equipped with the tools to make life more convenient – thanks to the available 12.3-inch Toyota Audio Multimedia system designed and engineered by Toyota’s Texas-based Connected Technologies team. Prius drivers will also have the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates.

Users can interact with the system through intuitive touch and voice activation controls. With the available Connected Service Drive Connect, drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the available onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination.

The new Toyota Audio Multimedia allows for dual Bluetooth® phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility. With further connectivity, the Prius has an available Wi-Fi Connect 1-month trial that offers 4G connectivity for up to five devices – turning the Prius into an AT&T Hotspot. Adding to the already robust offering of audio playback ability with HD Radio®, USB data and a SiriusXM® Platinum Plan 3-month trial subscription, Wi-Fi Connect also enables the new Integrated Streaming feature, providing customers the ability to link their separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.

For those looking for an enhanced audio experience, the Prius offers a JBL® Premium Audio system with eight speakers, creating a mobile concert from any music genre. Standard on the Limited grade only, with the use of Clari-Fi® technology, the system is also able to breathe life into compressed digital music formats enhancing the audio experience.

Each Prius offers a host of additional available Connected Services. Safety Connect includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance with up to a 10-year trial. Service Connect gives drivers the ability to receive Vehicle Health Reports, Maintenance Alerts and reminders, also with up to a 10-year trial.

With the Toyota app, users can stay connected to their Prius with a 1-year trial of Remote Connect service, available on LE grade and standard on XLE and Limited. Users can activate headlights, lock/unlock the doors and remotely start the vehicle. Users can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. Digital key is also available with Remote Connect for the XLE and Limited Grades – making it easy to lock and unlock doors, remote start and more all from a smart phone.

Ready to handle all your device charging needs, the Prius is equipped with six USB ports in the cabin. Up front, two Type-C USB ports at the bottom of the center stack plus two more Type-C USB ports in the center console. For second-row passengers, two Type-C USB ports are located at the bottom rear of the center console.

Convenience features are aplenty for Prius, too. Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) is standard on all grades. Front and Rear Parking Assist with Automatic Braking is available on all grades. A Panoramic View Monitor is available on Limited and provides a live rotating 360-degree view around the vehicle. Advanced Park is available on Limited, a hands-free system designed to assist you with parallel parking or backing into a parking space.

Safety

For 2023, Prius will come standard with the latest Toyota Safety Sense generation, TSS 3.0. This suite of active safety systems includes the existing feature set available on the prior generation Prius but includes some additional enhancements and capabilities. This suite of safety features includes:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Tracing Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist
Proactive Driving Assist is new to Prius and the Toyota Safety Sense package. When system operating conditions are met, using the vehicle’s camera and radar, this system provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.

The Toyota Safety Sense feature from the prior generation Prius has been enhanced for TSS 3.0:

  • The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. It also adds the capability to detect motorcyclists, in addition to bicyclists and pedestrians.
  • Lane Departure Alert with Steering Assist has enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
  • Full-Speed Range Dynamic Radar Cruise Control adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
  • Like Lane Departure Alert, lane recognition is enhanced for Lane Tracing Assist. This system now also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
  • An Emergency Driving Stop System has been added to Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature can bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
  • Road Sign Assist gets expanded sign detection capabilities that now include certain intersection signs and warning signs, like pedestrian crossings.
 

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Poised for Performance: 2023 Toyota Prius Prime Revealed

  • All-New Sporty Exterior Styling with Flowing, One-Motion Silhouette
  • Over 50% Increase in Zero Emission Driving Range from Prior Generation Model
  • All New Standard Traffic Jam Assist
  • Legacy Prius Name to Carry on Toyota’s Commitment to Carbon Neutrality
LOS ANGELES, Calif. (Nov. 16, 2022) – When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all the tech people expected from a Prius – making it a perfect addition to the third-generation Prius lineup. Fast forward to now, and the automaker is ushering in a new era of the Prius legacy — with the reveal of the 2023 Prius Prime at the 2022 Los Angeles Auto Show.

Now in its 10th year of production, this plug-in hybrid model has continued to offer customers the flexibility of getting around town on zero emission battery power or hybrid mode for fuel efficient road tripping. And now, this plug-in offers a thrilling experience in its own right – by bringing even more performance and technology to an already incredible package. With a larger lithium-ion battery that increases its EV range by more than 50% over the previous range of 25 miles. With over 20 million hybrid and plug-in hybrid electric vehicles sold globally, the all-new Prius Prime brings a flexible player to Toyota’s ever-growing team of electrified vehicles.

As part of Toyota’s diverse approach to carbon neutrality, the Prius Prime is part of lineup that looks to move “beyond zero.” With ten hybrids, two plug-in hybrids, the new bZ4X battery electric vehicle and zero emission hydrogen fuel cell technology Mirai, Toyota is committed to finding highly efficient and zero emission solutions that fit customers lifestyles across the US. As a symbol of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero” badge, a global effort to achieve carbon neutrality in our products, manufacturing, and beyond.

Price and on-sale date of the exciting, all-new Prius Prime will be announced in the first half of 2023.

Sporty with an Eye on Efficiency

A focus for Prius Prime is to allow it to have a similar ethos to the new Prius hybrid model, but with a little something extra – more performance, technology, safety and even a little attitude. Overall, the goal is to build a vehicle that not only meets the practical needs of today’s customers, but also one that appeals to their emotions and that starts with a new sport grade lineup.

Available in SE, XSE and XSE premium grades, the 2023 Prius Prime is built on the second-generation TNGA-C platform, offering a low center of gravity with reduced weight and increased rigidity compared to the previous generation. The result? A wider stance and a lower driving position that feels sporty, yet comfortable.

The all-new Prius Prime also blends its athletic side with a bit of star powered tech: a solar roof. This on-board charging feature uses roof mounted solar panels to recharge the Prius Prime’s battery when parked. The panels deliver supplemental power to accessory functions, like air conditioning, when driving and they also use a clever design that conceals the electrodes for a seamless, glossy appearance.

Compared to the previous generation Prius Prime, it’s 2-inches lower, 1-inch wider, 1-inch longer length and with a hip point that’s almost 1-inch lower. The placement of the traction battery placement is also optimized, with placement under the rear seat for a low center of gravity and enhanced luggage capacity.

Poised for Performance

When it comes to performance, Prius Prime is purpose-built – with a plug-in hybrid system designed to enhance both fuel economy and driving performance, when compared to the outgoing model. The acceleration feel and vehicle speed controllability have also been enhanced, providing a driving feel and accelerator response unique to electric vehicles.

Under the hood is the 5th generation hybrid powertrain coupled with a 2.0L engine and a newly developed lithium-ion battery, located underneath the rear seat. The result is a zero-emission electric range increase of over 50%, a nearly 100 hp increase to 220 hp, and a 0-60 time of 6.6 seconds.

Making the Grade

The all-new 2023 Toyota Prius Prime takes standard and available features to a whole new level. Whether one chooses SE, XSE or the XSE Premium grade – in Wind Chill Pearl, Cutting Edge, Guardian Gray, Black or Supersonic RedPrius Prime drivers will be ready to look to the road ahead.

SE grade

  • Standard Features
    • 17-inch alloy wheels with wheel covers
    • 8-inch audio multimedia touchscreen
    • 6 USB-c ports
    • Softex and leather trimmed heated steering wheel
    • Rain sensing windshield wipers
    • Electronic Parking Brake (EPB)
    • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
    • Traffic Jam Assist
  • Optional features
    • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
XSE grade

  • Standard Features
    • 19-inch unique wheel
    • 8-inch audio multimedia touchscreen
    • 6 USB-c ports
    • Softex and leather trimmed heated steering wheel
    • Rain sensing windshield wipers
    • Electronic Parking Brake (EPB)
    • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
    • Clear taillight
    • Auto-dimming rearview mirror & Home Link
    • Two additional cup holders for rear seat passengers
    • Driver and passenger heated seats
    • 8-way power driver’s seat
    • Perforated SofTex sport seats with red accents
    • SofTex seats
    • Rain-sensing wipers
    • Smart key
    • Wireless charger
    • Direct light illumination
    • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
    • Traffic Jam Assist
  • Optional features
    • 12.3-inch audio multimedia touchscreen
    • Fixed glass roof
    • Digital Key
XSE Premium grade

  • Standard Features
    • 19-inch unique wheel
    • 12.3-inch audio multimedia touchscreen
    • JBL® Premium Audio System with 8 speakers
    • 6 USB-c ports
    • Softex and leather trimmed heated steering wheel
    • Rain sensing windshield wipers
    • Electronic Parking Brake (EPB)
    • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
    • Driver and passenger heated and ventilated seats with memory
    • Fixed glass roof
    • Digital Key
    • Power back door
    • 8-way power driver’s seat
    • SofTex seats
    • Rain-sensing wipers
    • Smart key
    • Wireless charger
    • Direct light illumination
    • Front and Rear Parking Assist with Automatic Braking (PA w/AB)
    • Traffic Jam Assist
  • Optional features
    • Advanced Park
    • Digital rearview mirror
    • Rear seat heater
    • Panoramic View Monitor
    • Solar glass roof
Tech at the Ready

The all-new 2023 Toyota Prius Prime is equipped with the tools to make life more convenient – thanks to the available 12.3-inch Toyota Audio Multimedia system designed and engineered by Toyota’s Texas-based Connected Technologies team. Prius drivers will also have the opportunity to access a wide range of enhanced connectivity and convenience features, including Over-the-Air (OTA) updates.

Users can interact with the system through intuitive touch and voice activation controls. With the available Connected Service Drive Connect, drivers and passengers have access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like “Hey Toyota” awaken the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the available onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information.

To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination.

The new Toyota Audio Multimedia allows for dual Bluetooth® phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility. With further connectivity, the Prius Prime has an available Wi-Fi Connect 1-month trial that offers 4G connectivity for up to five devices – turning the Prius Prime into an AT&T Hotspot. Adding to the already robust offering of audio playback ability with HD Radio®, USB data and a SiriusXM® Platinum Plan 3-month trial subscription, Wi-Fi Connect also enables the new Integrated Streaming feature, providing customers the ability to link their separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.

For those looking for an enhanced audio experience, the Prius Prime offers a JBL® Premium Audio system with eight speakers, creating a mobile concert from any music genre. Standard on the Limited grade only, with the use of Clari-Fi® technology, the system is also able to breathe life into compressed digital music formats enhancing the audio experience.

Each Prius Prime offers a host of additional available Connected Services. Safety Connect includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance with up to a 10-year trial. Service Connect gives drivers the capability to receive Vehicle Health Reports, Maintenance Alerts and reminders, also with up to a 10-year trial.

With the Toyota app, users can stay connected to their Prius Prime with a 1-year trial of Remote Connect service, available on LE grade and standard on XLE and Limited. Users can activate headlights, lock/unlock the doors and remotely start the vehicle. Users can also check vehicle status, receive reminder notifications and set Guest Driver Alerts. Digital key is also standard with Remote Connect for the XLE and Limited Grades – making it easy to lock and unlock doors, remote start and more all from a smart phone.

Ready to handle all your device charging needs, the Prius Prime is equipped with six USB ports in the cabin. Up front, two Type-C USB ports at the bottom of the center stack plus two more Type-C USB ports in the center console. For second-row passengers, two Type-C USB ports are located at the bottom rear of the center console.

Convenience features are aplenty for Prius Prime, too. Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA) is standard on all grades. Front and Rear Parking Assist with Automatic Braking (PA w/AB) is available on SE and standard on XSE and XSE Premium. A Panoramic View Monitor is available on XSE Premium and provides a live rotating 360-degree view around the vehicle. Advanced Park is available on XSE Premium, a hands-free system designed to assist you with parallel parking or backing into a parking space.

Safety

For 2023, Prius Prime will come standard with the latest Toyota Safety Sense generation, TSS 3.0. This suite of active safety systems includes the existing feature set available on the prior generation Prius Prime but includes some additional enhancements and capabilities.

This suite of safety features includes:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Tracing Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist
Another new addition to Prius Prime’s safety features is Proactive Driving Assist. When system operating conditions are met, using the vehicle’s camera and radar, this system provides gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian or bicyclist. Proactive Driving Assist is not meant to be a substitute for the Pre-Collision System and operates in different circumstances.

The Toyota Safety Sense features from the prior generation Prius Prime have been enhanced for TSS 3.0:
  • The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. It also adds the capability to detect motorcyclists, in addition to bicyclists and pedestrians.
  • Lane Departure Alert with Steering Assist has enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
  • Full-Speed Range Dynamic Radar Cruise Control adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
  • Like Lane Departure Alert, lane recognition is enhanced for Lane Tracing Assist. This system now also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
  • An Emergency Driving Stop System has been added to Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature can bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
  • Road Sign Assist gets expanded sign detection capabilities that now include certain intersection signs and warning signs, like pedestrian crossings.
Prius Prime – Upgraded Convenience

Prius Prime will also come standard with some additional features made possible by the equipped front corner radar sensors and a driver monitor camera. These features include Lane Change Assist, Front Cross Traffic Alert, Advanced Park and, a first among the Toyota line-up, Traffic Jam Assist.

Lane Change Assist works in collaboration with Lane Tracing Assist, meaning it also only operates when DRCC is activated. When a driver partially engages the turn signal, the system sensors monitor to confirm there are no vehicles in the path of the lane change, and then provides steering support into the new lane with the driver’s hands on the steering wheel.

Front Cross Traffic Alert uses the front corner radar sensors to detect vehicles approaching from the side in situations such as when stopped at an intersection. Arrows are displayed to warn the driver, and if the driver attempts to proceed when there’s cross traffic, the vehicle provides an audible alert and warning on the MID.

Advanced Park executes the necessary steering and brake controls to navigate the vehicle into a selected parking space. Advanced Park is capable of parallel parking, backing into a perpendicular parking space, and can assist in exiting a parking space, all hands-free under the driver’s supervision.

Traffic Jam Assist is a first to Toyota and Prius Prime and can help take some of the stress out of the low-speed, stop-and-go driving in a traffic jam. When driving on a highway with DRCC and LTA activated, if the system sensors detect traffic is slowing, and if operating conditions are met, this system will assist by providing acceleration, braking and hands-free steering control under active supervision of the driver. This system is designed to operate only under speeds of approximately 25 miles per hour, and the driver monitor camera must confirm the driver has their eyes on the road to allow for hands-free operation. If operating conditions are no longer met, or if the speed of traffic increases beyond 25 miles per hour, the system will prompt the driver to take control of the vehicle.
 
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