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Discussion Starter · #1 · (Edited)
Toyota filed this trademark application in Europe (via EUIPO) for the BZ logo. Expect to see it throughout the entire BZ line up that will include the BZ1 and BZ1X through BZ5 and BZ5X according to some other trademark applications I came across. There will also be others according to the official concept renderings we've seen from Toyota. The image below the new BZ logo trademark shows all of them.

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From the name and the way the logo is designed it looks to me like it's going to be another joint project between Toyota and Subaru. Subaru already has the Evoltis coming out and I imagine this is going to be the Toyota version of it.

Also, and this might just be a coincidence, the name and logo reminds me of the BRZ and 86 sports cars.


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