Cox discovered some interesting responses in a poll it held back in July 2021.
"Then we noticed something really surprising. A stunning 40% of those 5,000 consumers — about 2,000 people — said they were aware of Toyota's electric vehicle. Some said they were considering it, some said they were not. Either way, there's a pretty big problem with that: Toyota did not sell an electric vehicle in June and July of 2021. Nor did it sell one at any time after the 2014 RAV4 EV. And just in case you're wondering, the Toyota bZ4X EV wouldn't be revealed for another four months."
21% of consumers were considering Toyota's EV ... which doesn't exist - Autoblog
A Cox Automotive study about EV brand awareness shows that EV makers have a lot of work to do.